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foodity are delighted to have been voted Audience
Choice at 3Cs recent showcase of UK start ups.
The Independent lists the Resourceful Cook
as one of the UKs best food websites.
foodity wins London's Brightest Stars a search
for London's 5 most promising start ups.

Millions of grocery shoppers use the web to help them decide what to buy each week.

Our tools help you influence their choices.

They’re ready to share their budgets, their preferences and their intentions; all in return for tools that help them spend like experts, getting maximum benefit for every penny they spend.

We're here to help; starting with dinner.

Find out about the benefits for:

Brands Retailers Publishers

foodity tools

Smart recipe content to support your brand

Our content team and its partners can create SmartRecipe content for you using our platform. SmartRecipes are SEO optimised and translate to shopping lists and online shopping baskets.

Illustration shows: original SmartRecipe content our team created for Delamere.

To some websites, these are just potatoes

But not to websites built using our SmartRecipe platform. A reference to a potato in a SmartRecipe comes bundled with a huge amount of data: cost, nutrition, sales formats, seasonality, availability, dietary factors & more.

Illustration shows: some of the data bundled with a reference to new potatoes.

We turn everyone into an expert spender

How do you want to spend your grocery budget? Healthily? Economically? Quickly? A balance of all of them? Life’s too short to labour over a shopping list when we can create one for you in seconds.

Illustration shows: a user at one of our sites’ meal plan data updating in real time.

We speak webshop fluently

Recipes built with our technology, and shopping lists generated from those recipes, can communicate with the websites of major UK grocers via our API and tools. Our users can shop instantly with recipes.

Illustration shows: a user generated shopping list loading items at Tesco’s webshop.

Fast moving consumer data

Shoppers who plan their shops online or via mobile apps based on our technology make us aware of their shopping intents & share key details about their spending habits. We can help you reach them quickly.

Illustration shows: we can accurately target users with your ads and coupons.

Insights

When our users and our partners’ users shop with our tools, the decision they make and the content and offers they respond to, tell us a great deal about the way they feel about the products they buy.

Illustration shows: an extract from Q1 & Q2 analytics from SmartRecipe.

Look who's talking about us.

    • Listed our showcase site resourcefulcook.com in their '50 best food websites'.

    • Described foodity’s plans to help consumers as a 'glittering opportunity'.

    • We're among their ‘people who know best’
      & contribute tips for foodies.

    • Recommended our showcase site to readers wanting to save money on their weekly shop.

And look who we've helped.

    • Repurposed promotional recipe content for meal planning & multiple household sizes.

    • Original promotional recipe content for social networking site and blogs.

    • Original promotional recipe content for their consumer facing site.

    • Promotional recipe content for meal planning & multiple household sizes.

Three Huge SmartRecipe Benefits:

1. A bigger audience.
2. Easier to find.
3. Automatic purchases.

SmartRecipe maximises the number of consumers your promotional recipe’s reach & makes it very, very easy for consumers to buy your product ahead of the competition's.

Learn more...

If you're in food PR, you might want
to join us at the cutting edge.

If you use recipes to promote your clients’ products, join foodity
as a launch partner for SmartBasket.

You'll get free access to our insights platform for 15 months, and deeply discounted wholesale access to our API, Publisher Network and SmartRecipe platform.

Contact us to sign up.
 
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