Foodity

Shoppers
Brands
Retailers
Publishers

Recipe sites that use our toolkit make shoppers' lives so much easier.

Recipes you find at recipe sites that use our technology are a whole lot smarter than your average recipe - in fact we call them SmartRecipes. Here's how Foodity makes them so much more useful:

Recipe ingredients at the click of a button

Our 'Buy ingredients' button lets you buy the ingredients for single recipes online from major UK and US supermarkets.

All your favourite recipes in one place

Our recipe box lets you bookmark recipes anywhere on the web, so you can reach them from within any website that uses our toolkit, and from your phone.

Find the recipes most suitable for you

Every recipe on every site that uses our toolkit is analysed for ingredients' costs, nutritional data and dietary suitability. That means you can quickly identify the food that suits your needs and shop for it with confidence.

A shopping list wherever you need it

You can build shopping lists and meal plans from recipes all over the web, and then shop for ingredients in one hit online or, if you prefer, print a shopping list or send it to your phone (printed & mobile lists come loaded with product alerts, coupons, offers & rewards).

There are lots more ways that Foodity helps shoppers.

We'll help you reach & influence shoppers just before, and while, they shop.

With our technology you can engage consumers more intelligently and in real time, to ensure that your promotions are as effective as possible. Here are the ways that Foodity helps you use data to drive results for your brand:

Reach the shoppers most relevant to you

Consumers that are thinking about food, are thinking about food shopping and non-food FMCG shopping too. When they plan their shops with our tools they share their shopping intent and you can react to that in real time.

Turn promotional recipes into purchases

You've spent money on your consumer engagement site & all those promotional recipes, now add our 'buy ingredients' buttons: brands can see a 500% increase* in basket share when engaged consumers shop from their recipes.

Tailor promotions, shopper by shopper

One size-fits-all discounting is a race to the bottom. You're better to tailor your offer shopper by shopper - a discount for them, cross-selling for him, and rewards for her. Our platform lets you do that and measure the results.

Stable, enterprise-level solutions

We've already built solutions for some of the world's biggest food and FMCG brands, and our development team is led by the technologists who built a consumer engagement platform, from scratch, that dozens of Fortune 500 and FTSE 100 brands rely on.

*based on real shopper data across our brand partners' sites, compared with their representation in Grocer 33 baskets.

There are lots more ways that Foodity helps brands.

We'd like to introduce you to our shoppers, thousands at a time.

We’ve built our platform so that when our users shop online, retailers are able to get a better sense of their needs. Foodity can help you ensure your users have a more relevant and engaging experience too.

Understand where your shoppers are coming from

Knowing where shoppers arrive from, and what they do on their way to your webstore can ensure you make their shopping experience relevant and enriching. We'll help you with that.

Meet a shopper's needs instantaneously

When a shopper clicks on a link that leads to your webstore or which interacts with your servers on the fly, all the data that you need to build their shopping basket arrives with them.

Get yourself some basket intelligence

For over eighteen-months online shoppers have been building shopping lists and shopping baskets using SmartBasket, Foodity's basket intelligence module. So far, every basket's been perfect. Soon you'll be able to use our basket intelligence module too.

Stable, enterprise-level solutions

We've already built solutions with some of the world's biggest grocery retailers, and our development team is led by the technologists who built a consumer engagement platform, from scratch, that top UK and US grocers and brands rely on.

There are lots more ways that Foodity helps retailers.

We can monetise your recipe content, and throw in a rich feature set too.

Foodity offers recipe publishers new revenue streams around both their online and offline content. On top of that, publishers can easily integrate lots of powerful tools to make their readers’ lives easier. Here’s what we can do together:

Have we got features for you!

Every day, our developers are building tools that shoppers and cooks will soon expect to see in all apps and web pages. We make them available at little or no cost and make sure integration is quick and easy.

Your traffic's really valuable to us

All those shoppers, looking for recipe ideas, are on the first step of a food (and FMCG) shopping journey that you can help make richer and more relevant. Our brand and retail partners understand and value that opportunity - and want to work with you.

In-print and broadcast work too

SmartCode is a neat tool that links offline recipes to our platform via image recognition, short code and QR code technology. When you broadcast or print a recipe our shoppers can still quickly shop for its ingredients thanks to SmartCode.

Stable, enterprise-level solutions

We've already built solutions with some of the world's biggest grocery retailers and brands, and our development team is led by the technologists who built a consumer engagement platform, from scratch, that dozens of Fortune 500 and FTSE 100 brands rely on.

There are lots more ways that Foodity helps publishers.

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