We’re making recipes searchable, shareable and shoppable.
Which helps recipe publishers to monetise,
packaged grocery brands to reach and influence shoppers,
and retailers to convert intent, quickly and accurately.
Latest news: We’ve been selected from 75 start-ups to join…
We make recipes searchable, shareable and shoppable.

A few members of the development team

At Foodity, we use ingredient and packaged grocery data to build the most useful tools and content on the web. Millions of grocery shoppers use the web to help them decide what to buy each week, and our tools can help you to influence their choices. Foodity's e-commerce toolset is putting a data standard behind the millions of recipes on the web, on TV and in apps so that the ingredients can be bought at the click of a button at major US and UK supermarkets, making shoppers’ lives easier.

For over two years we’ve been developing our technology and have built web and content solutions for major brands and retailers in the US and UK. More recently we’ve been working on pilots with major names in publishing, both online, and in print. We have an excellent team of 15, located in London, New York and Paris. Our experienced managerial and advisory team is working hard at bridging the gaps between consumers and businesses in the FMCG industry. What’s more, our technology has been developed by our highly skilled team transferred from FizzBack, so it’s really well built. Our team members are creative and innovative with a broad range of skills and experience that make us great to work with.

Find out more about the people that make Foodity tick below.

Meet Foodity's founders
Johnathan Agnes

Johnathan Agnes

Commercial lead

Johnathan coded Foodity's proof of concept, then handed it over to our technical team so he could focus on building relationships with brands, retailers, publishers & technology partners.

He's studied & worked in both Europe & North America. Before joining Foodity he appraised & managed property & venture investments for HNIs.

Hannah Wong

Hannah Wong

Operations lead

Hannah’s the impetus behind Foodity; a working mum determined to build a platform that will let web & mobile applications help people make better eating & shopping decisions.

She conceived Foodity in 2009 and put her own money behind it, as well as attracting outside investment. She’s a qualified architect and blogs for FAB.

Hercules Fisherman

Hercules Fisherman

Innovation lead

Hercules leads the development of our data platform. A seasoned entrepreneur/technologist, he co-founded Fizzback, leading its technical development as CTO till its recent $80m acquisition by Nice Systems.

He’s highly qualified and experienced, and a specialist in the fields of AI & natural language processing.

Will Kelly

Will Kelly

Solutions lead

Will’s a gifted front & back-end architect & developer who’s a specialist in building data-focused web-apps, for established international brands and for UK start-ups.

Before joining Foodity to lead the delivery of consumer & commercial solutions he led development of the Stanley Fink backed Key2Luxury platform.

Matthew Agnes

Matthew Agnes

Product lead

Matthew is a front-end designer and coder with a secret past as a chef. He has exceptional understanding of the data architectures & interactions required to make for clever, dynamic, transactional food and drink content on the web.

Before joining Foodity, he created in-house analytics solutions for premierholidays.co.uk.

Key people
Andrew McMeekan

Andrew McMeekan

Marketing lead

Before joining Foodity, Andrew was Client Services Director at Ogilvy One's Paris office, WPPs flagship digital agency.

His contacts and expertise help us understand FMCG and packaged grocery brands and retailers' needs.

Themos

Themos Kalafatis

Analytics lead

Themos has worked as a Predictive Analytics consultant for the past decade and is highly experienced in the Data and Text Mining sectors.

He heads up our data analysis - making sense of all the consumer and tech data which passes through our data platform.

Allie Mohlenhoff

Allie Mohlenhoff

Technical editor

Allie has several years experience working with web content technologies. She has a graduate degree in technical writing and manages the mapping of recipe content to our platform and our technical documentation.

Before joining Foodity she was part of the admired team at London start-up skimlinks.com.

Development team

Development team

We're really proud of our development team. With a range of specialities including Java, PHP, cutting edge AI development and much more, our team have developed web technologies and services for globally recognised brands.

If you think you'd be able to add something to our team, why not email your CV to us at jobs@foodity.com.

02/13 We're expanding and currently recruiting PHP Developer, Front-end web developer and DevOps roles.

Advisory Board
Vishal Talwar

Dr Vishal Talwar

Advisory Board Chairman

Vishal chairs our advisory board. He has a PHD in Business-to-Business Marketing Strategy and works within the Dept. of Management at London School of Economics.

He has experience in marketing, branding and account management in the automotive and communication services industries.

Paul Ho

Paul Ho

Advisor

Paul has an MBA, Prince 2 certification, and 10 years experience building and deploying large-scale data solutions. He specified and project planned the development and deployment of our core technologies over the past year.

He is now a Project Manager at Giesecke & Devrient and is an important member of our advisory board.