We’re making recipes searchable, shareable and shoppable.
Which helps recipe publishers to monetise,
packaged grocery brands to reach and influence shoppers,
and retailers to convert intent, quickly and accurately.
Latest news: We’ve been selected from 75 start-ups to join…
…BBC Worldwide’s new incubator: BBC WW Labs. Read more.
Foodity gives publishers
a great deal

Consumers love recipe content, but they expect it to be free, so monetising it can be tricky. Foodity's e-commerce toolkit can help you monetise it effectively, and we can also offer you some great tools to make it stickier, smarter and more relevant.

We’re not just about online recipes

Our technology goes further than the web and apps. With SmartCode, shoppers can just as easily fill their baskets with ingredients from print or broadcast recipes. This clever tool uses image recognition, short codes or QR code technology to quickly connect offline content with our online platform.

Meet your users' growing expectations

Even though the tools we're building are considered cutting edge right now, soon users of recipe websites and apps everywhere will expect them as standard features. We can help you easily integrate these tools at low cost so that you can offer a feature rich user experience and stay ahead of the curve.

Your traffic drives the process

We know that once consumers start searching for recipes, they're often making a start on their journey to the supermarket, which is why brands and retailers are so keen to work with recipe publishers through our platform. Knowing that your users are key to the process, we're obsessed with helping you make their experience rich, relevant and reliable so you can keep them coming back.

It’s your content to commercialise

Publishers contribute huge value to our platform, so our monetisation tools are publisher-centric. We don’t aggregate content via search and then build transactional tools around the results (which excludes publishers from the value-chain) – instead we’ve built a commercial platform that underpins publishers’ offerings and delivers revenue share.

Help users find what they need, fast.

We can help you make the most of your content by adding a rich semantic layer, which then lets you harness powerful search and filtering functionality. We can rapidly codify your existing content to the latest data formats, and if it helps, host it on our platform so that you can serve it quickly and cost-effectively to your users.

enterprise

Narrowcast or broadcast, it’s up to you

Whether you want to protect your content or share it with the world, we can help. You’ve worked hard creating your content and IP, so we can help make sure that it stays yours, by making it harder for third parties to exploit. On the other hand, if you’re looking to propagate promotional recipe content across the web, we'll use micro-standards, open-source schema and smart page structures to optimise its visibility.

Create and share great recipes

We have authoring and editing tools that you can use to create content with ease. Moreover, our syndication tool makes sharing your recipes (on a commercial basis) with brands, retailers and general-interest publishers a piece of cake.

enterprise

Stable, enterprise-level solutions

We've already built solutions for some of the world’s biggest Food and FMCG brands, and our development team is led by the technologists who built a consumer engagement platform, from scratch, that dozens of Fortune 500 and FTSE 100 brands rely on.